For founders, solopreneurs & indie SaaS owners
You own the code, the uptime, and the customer emails.
Holter gives founder-run SaaS apps the monitoring stack they actually need: outside-in uptime checks, heartbeats for silent jobs, alerts, and a status page — without an ops team or enterprise rollout.
This is probably you if…
- You are the person customers email when the app is down.
- You deploy the code and own the fallout.
- You do not have a DevOps person or SRE team.
- You care about uptime, but you do not want to buy an observability platform yet.
- You have background jobs that matter: billing, emails, backups, syncs, imports, exports, reports.
- You need monitoring that can be set up without a sales call.
Your world
The founder problem is not lack of dashboards. It is being the last to know.
A founder-run SaaS does not fail like a giant enterprise system. It fails in smaller, more embarrassing ways. The app is down and a customer tweets. The billing sync stopped three days ago. The trial-expiration job never ran. The nightly backup failed silently. The certificate expired over the weekend.
You do not need a six-week observability rollout. You need a tight monitoring setup that catches the failures customers notice first and the silent jobs that keep revenue moving.
The founder-run SaaS failure list
The first production monitors for a founder-run SaaS
- 01 Public app or /health.
- 02 API endpoint that represents core app behavior.
- 03 SSL / domain / DNS.
- 04 Billing, email, or sync heartbeat.
- 05 Backup heartbeat.
- 06 Public status page once customers depend on the app.
Start small. A founder does not need a giant monitoring program. You need the first checks that protect customer trust and recurring revenue. On Business, add dependency monitoring so you also hear when Stripe, your database host, or another vendor you rely on has an incident.
Built for the person who can decide today
No sales call. No procurement. No implementation project. Create an account, add the first monitors, and upgrade only when the app outgrows Free. Holter is built for founders who need production confidence before they need enterprise process.
Observability suites are powerful. They are also not your first step.
Full observability makes sense when you have a team to operate it. When you are the founder, the immediate question is simpler: will I know when customers cannot use the product, and will I know when important background work stops? Holter answers that without making monitoring its own project.
What "covered" feels like
- ✓ You hear about downtime before customers do.
- ✓ You know if billing, backups, or scheduled jobs stop.
- ✓ Customers have a status page when something is wrong.
- ✓ Alerts go to a channel you actually watch.
- ✓ You can add monitoring incrementally instead of doing a large rollout.
The monitors for you
Start with the ones that fit your situation. Each is set up in minutes.
Monitoring for people who own the code, the uptime, and the customer emails.
You own production. Holter gives you uptime checks, cron and backup heartbeats, alerts, and a status page in o...
Start monitoring freeYour site is up. Your background jobs might be dead.
Stripe syncs, invoice emails, trial-expiration jobs, backups, queue workers — the work that runs your SaaS fai...
Create your first heartbeatA backup that failed silently is not a backup.
The worst time to learn your nightly backup stopped a month ago is the moment you need to restore. Have the ba...
Add a backup heartbeatKnow when a service you depend on goes down.
Stripe, AWS, GitHub, OpenAI, your database host — Holter watches their status pages and alerts your team the m...
Watch your dependenciesA status page powered by real monitors.
Publish a branded public page, connect it to your monitors, and let incidents update it automatically.
Create a status pageQuestions, answered
The things that protect customer trust and revenue: your public app and API, SSL/domain/DNS, and a heartbeat on billing, email, and backup jobs. Add a status page once customers depend on you.
Yes — that's who it's for. Outside-in checks, heartbeats, alerts, and a status page you can set up yourself in an afternoon, no rollout.
Yes. Free covers up to 5 monitors with no credit card. Paid plans start at $15/mo when you outgrow it.
Yes — a branded status page that updates itself from your monitors, on your own domain on Pro.
You keep simple uptime checks, but also get heartbeats for silent jobs, multi-channel alert routing, status pages, and agent-assisted setup — without jumping to a full observability suite.
On the Business plan, add those vendors as dependencies and Holter watches their public status pages, alerting you the moment one reports an incident — so you know it is them, not you, before customers ask. It reads each vendor's published status page, not their systems.
Yes, for depth. Holter answers 'is it up and did the important work run?' — pair it with error tracking and logs for debugging when something is wrong.
You own the code, the uptime, and the customer emails.
Free for 5 monitors. No credit card, no ops team, no sales call.
Monitor my SaaS